This article was originally published on The DIV-Net, on May 28, 2009.

Like many of us, I like reading wisdoms of well know individuals who have been there, done this, done that, and have shown success in their fields. In addition, to the literal meaning of those wisdoms or observation, I like understand the essence of it and put into my own perspective. A while back, I came across P&G CEO A. G. Lafley’s observations in his book “The Game Changer: How You Can Drive Revenue and Profit Growth with Innovation”. He talks about two schools of thoughts viz., business school thinking and design school approach. continue reading rest of the article….